Rapp boosts staff offer with new chief and advice app
Rapp UK is boosting its “caring, sharing” employer positioning with the appointment of new senior vice president of people Terence…
Advantage Card
DVLA signs up for StrappedUK cost of living data tool
DVLA is aiming to pinpoint drivers who could have problems paying their road tax by implementing Metrix Data Science’s cost…
Boots unveils budget line as 500,000 join loyalty club
Boots has hailed the success of its recent Advantage Card membership recruitment drive to coincide with the launch of a…
Boots unveils first TV ad for Advantage Card loyalty club
Boots is launching its first ever TV campaign dedicated to its Advantage Card, with the twin aim of recruiting new…
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
Boots owner retains WPP for global data-driven brief
WPP global boss Mark Read can breathe a heavy sigh of relief after Walgreens Boots Alliance decided to retain his…
Boots suspends Advantage Card payments over attack
Boots has taken the unprecedented step of suspending payments using Advantage Card loyalty points – both instore and online –…
Boots cuts Advantage Card rewards for old and young
Boots is risking a customer backlash over plans to cut back the rewards on its Advantage Card loyalty scheme after…