Rapp boosts staff offer with new chief and advice app

Rapp UK is boosting its “caring, sharing” employer positioning with the appointment of new senior vice president of people Terence Vieyra, who will work closely with chief executive Gabby Ludzker to strengthen the agency’s culture of “standing up for individuality”.

Vieyra will play an integral part of the UK senior leadership team and joins Rapp after a seven-year spell at Kobalt Music Group, leading HR and facilities teams in major hubs such as Los Angeles, New York, and London.

Notably, he played a pivotal role in Kobalt Music Group’s data and tech revolution, building the people infrastructure to support its hyper-growth period. Vieyra was also part of the leadership team that managed Kobalt’s sale to Sony, where he led on the complex employee changes.

Prior to that he spent over four years as HR director of Arts Alliance Media and also had spells at travel tech firm Vrbo and as a recruitment consultant.

Based in London, Vieyra will head up a team of ten, overseeing strategy development and execution to attract and retain top talent. He will also be responsible for Rapp’s EMEA offices to ensure a unified and positive approach to people management across the region.

Viera’s appointment coincides with the launch of a new partnership with Bloss, a family life-focused platform which provides support, advice and resources across all stages of parenthood – from fertility, pregnancy, parenting and beyond.

Bloss is a no-appointment-necessary app providing Rapp employees with on-demand expert-led advice and support from a host of experts including fertility specialists, midwives, nutritionists, sleep consultants, child psychologists, behavioural experts and more.

Rapp will also offer anonymous sign-up to Bloss for employees, as well as access to expecting parents and individuals on parental leave.

The partnership follows the roll out of the agency’s Schools Out Support (SOS) programme, designed to alleviate working parents’ holiday juggle by offering employees the opportunity to work 70% of the day during core hours, and make up the remaining time wherever suits them. As well as its partnership with Fertifa, a fertility benefit provider that offers employees support through live and on-demand webinars, online resources and advisor calls. Rapp also offers return-to-work coaching for its parental leave returners.

Ludzker said: “I love that Terence brings completely ‘outside-in’ thinking while still being completely fluent in our transformation roadmap of data, technology, and hyper growth. His extensive experience and expertise are perfectly aligned with our goals, and he truly understands our vision.

“The wellbeing of our staff is at the heart of everything we do, and Terence and his team will continue to build on our commitment, including new launches like Bloss, to be standing up for every single individual and supporting our team through the challenges that life brings.”

Vieyra added: “Rapp is an exciting industry powerhouse, and I was drawn to their agency ethos of advocating for individuality. I am excited to join the Rapp team and help build an empowered and diverse organisation that drives innovation and growth.”