NS&I banks on TMW Unlimited for integrated account
TMW Unlimited has scooped the National Savings & Investments (NS&I) integrated marketing account, following a competitive pitch against Government roster…
advertising
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
Back of the net: BBH lands Premier League business
The Premier League has appointed BBH London to handle its advertising and marketing account, with a brief to promote the…
Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…
Study busts myth for need to keeping refreshing ads
Marketers might get sleepless nights over long-running ad campaigns, fearing that consumers will get bored of seeing the same execution,…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
Most school-leavers do not have digital skills for work
The Government’s ambition for Britain to be a global tech superpower is under threat amid fresh evidence that young people…
Uber expands ad business and targets $1bn in revenue
Uber is planning a global expansion of its advertising division, led by former Amazon executive Mark Grether, as part of…
Bah humbug: Brands must act now or face frugal Xmas
Brands must adapt now or brace themselves for the most frugal Christmas in a generation, with only a quarter of…
Cadbury Fingers urges UK to ‘come together’ with BSL
Mondelez International brand Cadbury Fingers has joined forces with the National Deaf Children’s Society for a new campaign designed to…