Morrisons ramps up fightback with first chief AI officer
Morrisons is aiming to capitalise on its World Cup sales boost with the appointment of its first chief AI officer…
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Halfords ‘For All Wheelkind’: Keeping Britain moving
And so to Halfords, and why not you may ask? After all, it has been a retail staple for decades…
Bang to rights: MoJ unveils blitz to recruit magistrates
The Ministry of Justice is launching its biggest campaign to date to recruit magistrates, challenging perceptions of who can do…
‘Playing safe’ the riskiest strategy for global campaigns
Brand owners wanting to discover the secret to effective multi-market advertising are being urged to ditch the temptation to play…
Kids ‘coolest brands’ show HFSS ban is a fat lot of good
As hard as the Government might try to protect British kids by banning ads for fatty and sugary foods ,…
Maccy Ds Hollywood homage hails World Menu Heist 2
McDonald’s is reprising last year’s “World Menu Heist” campaign with an even bigger operation, backed by a major new push…
‘You’re My Guitar Hero!’ Marshall exposes venue woes
Marshall, the company behind the iconic amps used by Jimi Hendrix, Mick Ronson, Mick Jones, Jimmy Page, Slash and Pete…
IAB UK: Govt must act so digital sector can top £242bn
The burgeoning market for AI and emerging technologies could trigger a near 40% boost in the value of the digital…
DOOH ‘supercharges purchase intent with store location’
Brands that include store locator information on digital out of home campaigns, so shoppers can navigate their way to physical…
Sainsbury’s powers up tech drive with ex-Diageo chief
Sainsbury’s is beefing up its leadership team by creating the new group-wide role of director of technology for customer, marketing…