Wingify launches for ‘agentic experience optimisation’
Two major tech platforms behind experimentation and personalisation for brands including L’Oréal, LVMH, Decathlon, Puma and De Beers have officially…
advertising
Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
Confused.com offers intent data to non-finance brands
Confused.com has jumped into bed with Epsilon for a new offsite media platform, which enables advertisers to target its comparison-shopping…
F&F sashays into autumn with tarot-inspired collection
Tesco clothing brand F&F is channelling the haute couture tarot trend to lean into the year’s most notoriously unpredictable season…
Rachel Swift exits Virgin Media O2 in wake of shake-up
Virgin Media O2 director of brand and marketing Rachel Swift has fallen victim to a major shake-up at the mobile…
‘Drill, baby, drill’: Adland’s dirty fuel secret is exposed
Agency groups might talk a good game when it comes to their green credentials but secretly they continue to rake…
Get better work, and fewer surprises, from your agency
Most client-agency relationships max out at competent. The brief comes in, the work goes out, everyone’s happy enough, but nobody…
‘Connected packaging’ is scaling fast, are you in shape?
Every conversation about agentic AI agents and ecommerce assumes the AI agent’s journey starts online, but it actually begins on…
Interrail brand platform rails against ‘check-list tourism’
The Dutch company behind the Interrail pass that gives travellers from around the world the freedom to explore up to…
Postcode Lottery launches charity forum with the7stars
Postcode Lottery and the7stars have joined forces to bring 100 charities together to share media and marketing expertise, as part…