Marketers complain of ‘chaos, burn-out and fatigue’
The marketing industry is under unprecedented strain, with fragmentation across teams, processes and technology now directly impacting business performance, buyer…
advertising
Foster’s ad calls on all ‘t*ssers, b*llends and d**kheads
Heineken UK brand Foster’s is aiming to get under the skin of British men with a tongue in cheek campaign…
Dentsu woos back Robinson as first chief growth officer
Dentsu UK&I has recruited its first chief growth and marketing officer to identify new market opportunities for both the agency and its clients,…
goDonate appoints ex-Just Giving head of partnerships
goDonate, one of the UK’s leading charity donation platforms, is beefing up its senior team with the appointment of third…
£14.5m Reddit fine fuels warning over kids’ data privacy
The Information Commissioner’s Office has warned it is gunning for companies which fail to protect children online after battering Reddit,…
Tech firms told to ensure AI images are sound – or else
Technology firms have received a shot over the bows over the rapid rise of AI-generated images depicting real people without…
Cutting edge tech? Bah. Most marketers follow not lead
It has long been claimed that most people choose a career in marketing because it offers a unique blend of…
Young fear AI the most, but should we believe the hype?
Youngsters’ love of technology appears to be seriously challenged the moment they enter the workforce, with four in five believing…
GWR’s Famous Five jump aboard for myths and legends
Great Western Railway (GWR) is aming to bring its heritage into the present day, with a new campaign designed to…
Nest hits road with Coach Trip star to drive awareness
The UK’s largest workplace pension provider, Nest Pensions, has launched a social-led campaign designed to raise awareness of the scheme…