Two former executives at digital agency Organic have joined forces to launch a new marketing consultancy to fix the “operational drag” that silently erodes marketing’s ability to perform.
Committed Citizens is being spearheaded by former CEO Ben Scoggins and ex-chief commercial officer Tim Burley and will work with CMOs to close the gap between marketing strategy and marketing execution by tackling the accumulation of slow workflows, underused technology, misaligned teams and broken processes.
The consultancy will operate in six-week cycles rather than open-ended programmes that are the norm in digital transformation.
Each cycle produces measurable results, not slide decks. The founders have already delivered results for global brands, major retailers and wealth management firms – cutting campaign cycle times from three weeks to six days, achieving 100% team adoption of new agentic tools, and reducing licence costs by 57% in 12 weeks.
The consultancy launches at a time of AI hype, and while automation is central to the team’s work, it is seen as a propellant rather than a standalone solution.
Scoggins started his career at Y&R before spells at DDB, Ogilvy and Red Bee Creative and joined Organic in 2018 as commercial director; he was promoted to CEO in 2021 but stepped down earlier this year. Burley, who has a design and branding background, joined Organic from Exeter-based Believe as head of client services in 2019 and became chief commercial officer in June last year. He stepped down last month.
Scoggins said: “I spent years running an agency and watching clients struggle with the same thing. It wasn’t the creative or the media plan letting them down. It was the system underneath – how work actually flows through marketing teams. And nobody adequately addresses that. The problem is well documented – research from McKinsey and others consistently shows that around 70% of digital transformation programmes fail to deliver their intended outcomes.”
Burley added: “CMOs are under enormous pressure to prove commercial impact, to move faster and to make AI deliver. But most of the help available to them either addresses symptoms or asks for a leap of faith. We’ve built something designed to generate lasting value quickly. AI amplifies whatever system it enters which makes getting it right even more urgent.”
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