Dulux revives shaggy mascot for transformational blitz
Dulux is bringing back its Old English Sheepdog mascot in a new ad campaign designed to celebrate the transformative power…
advertising
Monument hires Starling chief to target ‘mass affluent’
Fintech Monument Bank has appointed Starling Bank’s head of marketing to lead its brand and marketing teams as it eyes…
KFC ‘Believers’ use blind faith in fight for the golden egg
KFC is hunting for the “ultimate believer” in the third execution of its controversial “Believe” strategy, which this time features…
Tech giants cough up as ASA seeks funding overhaul
Google and Meta have come to the rescue of the UK’s advertising self-regulation system, as the industry sets up a…
‘Wowzers’ Asda goes big for Easter with new campaign
Asda is aiming to get customers into the Easter spirit with a new campaign designed to build on the revived…
Brands urged to dive deeper as use of QR Codes soars
The humble QR Code has gone from niche promotional device to reach near-universal levels among both marketers and consumers, with…
Online publishers mount fightback against social giants
Publisher audiences are now matching – and in some cases surpassing – social platforms on reach, in a move which…
BA ‘An Original British Briefing’: The Great Escape
With war raging in the Middle East, most airlines are trying to keep calm and carry on, none more so…
Marketers feel the heat as AI exposes skills shortage
The marketing profession is increasingly coming under pressure over a widening competence gap, with a new analysis exposing how many…
Sky Media in Google deal to link CTV with wider activity
Sky Media is expanding its programmatic strategy by enabling advertisers to access premium video-on-demand inventory via Google Display & Video…