Why it’s not Google’s fault when your campaign flops
Marketers love a culprit. When a campaign underperforms, it’s easy to imagine a platform update sitting behind the problem or…
advertising
Guidance ‘black hole’ sparks charity soft opt-in warning
Charity marketers have been warned to take a “softly, softly” approach to the new data protection rules which came into…
Still looking to WFH? You’ll be lucky as roles dry up
Marketing professionals looking for a roles that will enable them to work fully remotely could be in for a long…
Reach brings in GenAI tool to combat Google Overviews
Media giant Reach, the company which has over 120 brands including The Mirror, Express, Daily Star, Manchester Evening News, and…
Weight Watchers hires media shop to bulk up business
Weight Watchers International is plotting a major shake-up of its media strategy as it looks to build its digital services…
Jittery Brits the most sceptical about email marketing
UK marketers are walking an increasingly fine line, with Brits leading the world in subscribing to email marketing and text…
Tourism Ireland ‘Ireland Goes Beyond’: Enjoy the craic
And so, dear friends, to the Emerald Isle, and why not we hear you ask. After all, it has a…
Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…
Influencer marketing ‘must grow up to thrive in 2026’
Claims that 2026 will be the year when influencer marketing is forced to prove its value as a mature, accountable…