AA signs Times Media deal to big up £66.6bn sector
The Advertising Association is aiming to bring its landmark “Advertising Pays 25” report to life, demonstrating how the industry helps…
advertising
Industry urged to adopt new GenAI best practice guide
Advertisers, agencies and media owners are being urged to embrace a new set of guidelines for generative AI in advertising,…
Dentsu appoints duo to bolster leadership media team
Dentsu UK&I has overhauled its senior team with the appointment of James Bailey as media CEO, and Shenda Loughnane in the expanded role of market lead for…
Waitrose goes to the final frontier for Gastronaut blitz
Waitrose is launching a new brand campaign, The Gastronaut, following on from The Perfect Gift festive romcom by paying homage…
‘Incestuous’ and ‘harmful’ mobile ad ripped down by ASA
Further evidence has emerged on the difficulties of keeping children safe online following a ruling over a “seriously offensive” mobile…
ICO wades into Grok AI row with data protection probe
The net is closing in on Elon Musk’s X and xAI companies with the Information Commissioner’s Office the latest regulator…
Industry suffers lack of joined up AI and digital skills
Tension between rapid technological change and stagnant organisational skills is threatening the UK’s marketing competitiveness, with the vast majority of…
‘Ill-prepared and work shy’ graduates being left behind
Today’s graduates are missing out on job offers in marketing and advertising because of a lack of professional maturity and…
‘Be afraid. Be very afraid’: Pot Noodle ‘slurp’ returns
Pot Noodle’s infamous “slurp” – which has proved something of a love it or loathe it strategy, especially online –…
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…