Samsung appoints agency for CRM transformation task
Samsung Electronics Europe is planning a major transformation of its CRM strategy across 16 European markets and has appointed Dentsu…
advertising
‘Last man standing’ Millner to leave Iris after 26 years
Iris Worldwide co-founder Ian Millner, one of the UK advertising industry’s longest-serving agency leaders, is stepping down as chair of…
Jason Andrews signs to Double W Worldwide in ECD role
Double W Worldwide has drafted in former Rapp and Iris creative Jason Andrews to the collective as executive creative director,…
Havas London appoints Higgins as chief creative officer
Havas London has appointed Seamus Higgins – a multi-award winner with over 25 years’ experience across three continents and multiple…
‘99% of adspend unaffected by new fatty restrictions’
The new restrictions on the advertising of less healthy food to children may end up as a “paper tiger”, with…
Guinness highlights footie rituals for Foreign Extra Stout
Guinness is putting real football fans at the heart of a new campaign for Guinness Foreign Extra Stout, and deepen…
Direct mail boosts its appeal among younger audiences
The direct mail channel has delivered fresh evidence of its effectiveness – especially in reaching younger audiences – with the…
Axa’s ‘Three Words’ nets top WARC ranking for Publicis
Publicis Conseil Paris’ work for insurance brand Axa, ‘Three Words’, has emerged as the most awarded campaign for creativity, according…
UK insight industry ‘generates £18.74bn in added value’
The research and data insight industry is hailing its contribution to the success of the marketing and advertising sector as…
Outra targets agency sector with first dedicated team
Data analytics consultancy Outra is launching its first dedicated agency team, enabling advertisers to leverage household-level, privacy-first data to deliver…