Marketers learn to pivot as festive peak piles on stress
With Christmas looming large, it appears that a season once celebrated for easy wins and the most profitable time of…
advertising
Brands face big squeeze over fatty food ad clampdown
Most advertisers, broadcasters and online platforms might have already voluntarily started adhering to the Government’s new Less Healthy Food (LHF)…
Retailers to profit handsomely from relentless rise of AI
Almost three-fifths of retail tasks could be automated or augmented by AI within a decade, with website content, supply and…
CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…
Jaded London appoints Verde to get down with the kids
Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the…
Premier Inn hires digital agency for social media blitz
Hotel chain Premier Inn is aiming to boost its digital presence with the appointment of Born Social as its social agency…
Firms hurtling towards data black hole as literacy falters
AI tools might now be as common as the day is long but progress is being stunted by an age-old…
Gartner urges brands to block agentic AI browsers ‘now’
UK brand owners have been warned that agentic browsers are far too risky for most to use, and should be…
Ad revenue to top $1.14trn as sector keeps on trucking
Global advertising revenue is continuing to defy the threats of US tarrifs, economic slowdown and the war in Ukraine, and…
Digital agency Kinase converts to employee-owned trust
Independent digital agency Kinase has joined the growing band of marketing businesses that are converting to an employee-owned trust, as…