Publishers call for consent rethink to bolster online ads
The Government must relax the laws around data sharing for advertising purposes to allow the publishing industry to pursue greater…
advertising
Medialab to take on £3.4bn IG Group big media briefs
IG Group, the UK-based financial services firm offering online trading and investment products with a market capitalisation of £3.4bn, has…
Gordon Ramsey faces chefing hell in Burger King TV ad
Gordon Ramsey’s reputation for culinary excellence gets deep-fried in a new Burger King UK ad, designed to show that the…
PHD scoops £90m win as Entain switches betting brief
Entain, the company that owns and operates five UK betting and gaming brands – including Ladbrokes and Coral – has…
ISBA: GenAI rockets but we must ensure it doesn’t crash
Fresh evidence has emerged on the rapid uptake of AI among client marketers, with the number using the technology more…
Joan London appoints new MD to build ‘modern legends’
Independent agency Joan London has recruited a new managing director to succeed launch MD Tom Ghiden, who recently quit the…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…
Data-driven TV ads to turn up the volume as linear falls
TV advertising is shifting from one of the simplest channels to possibly the most complex, with the decline of linear…
Google faces fresh threat to break up adtech business
Brussels’ latest €2.95bn (£2.56bn) fine against Google might not make much of a dent in the tech giant’s predicted €190bn…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…