Mother knows best: ‘Hugo’ back again in Nationwide ad
Nationwide is using the fifth instalment of its “ANY Bank” advertising series, to highlight that one of the key benefits…
advertising
Influencers ‘are losing their influence in swaying Brits’
The advertising amd marketing industry’s obsession with celebrities and online influencers appears to be misplaced, with customer reviews and user-generated…
Data-driven sampling: Small sachet; big growth engine
Sampling is one of marketing’s oldest tactics – a centuries-old method built on the simple premise of try before you…
JD Sports chief walks off with German Donor Kebab role
Fast-casual restaurant chain German Doner Kebab is aiming for a slice of retail expertise with the appointment of JD Sports’…
WPP chief Cindy Rose faces double exit on day one
To lose one senior executive might be regarded as a misfortune; to lose two in a week looks more like…
Never mind ‘Christmas Creep’, here’s the ‘Magnificent 7’
With summer officially over, marketers need to stop bemoaning the onset of “Christmas Creep” and wake up to the fact…
Joyriding jumbo steals the show for Virgin Media O2
Virgin Media O2 is continuing to tap into the animal kingdom for the fourth chapter of its “To Better and…
Waitrose cooks up loyalty boost and Better Chicken blitz
John Lewis Partnership grocery chain Waitrose is continuing to beef up its loyalty club ahead of a major relaunch later…
Quilter jumps into bed with Joint for new growth drive
Financial services giant Quilter, which has nearly £120bn in assets under management and administration, has appointed independent agency Joint as…
Co-op expands ‘Owned By You. Right By You’ with VCCP
Co-op is rolling out the “Owned By You. Right By You” brand platform across the group after expanding its relationship…