Publicis opens LePub in the UK as expansion continues
Publicis Groupe has launched its LePub agency into the UK market, with founding clients Heineken and Tinder, just months after…
advertising
Autotrader gets in gear to drive appeal with young Brits
Car marketplace Autotrader is aiming to become the go-to destination for motor buying and selling, whatever part of the journey…
Asda brings back chief to boost data, digital and loyalty
Asda has lured back JD Sports’ customer director Chris Chalmers to head up its data, digital and loyalty strategies, marking…
‘True loyalty’ declines as young embrace ‘trend loyalty’
The age of lifelong brand devotion appears to be over. For the first time, “true loyalty” has stalled in the…
TePe aims to clean up with first TV advertising campaign
Oral health brand TePe is making its TV advertising debut, showing interdental cleaning not as an optional extra, but as…
Influencers ‘deliver in the long term’ says first ROI study
Influencer marketing may have its critics but new data from the IPA reveals why so many brands are signing up…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
VML hunts UK chief as Hulbert nets international role
VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets,…
Marketers ‘must seed with precision’ for influencer gifts
Influencer gifting – sending free products to creators – has long been positioned as a cost-effective way to generate buzz…
Amex targets retail media boom with digital ad platform
American Express has become the latest brand to tap into the rise of retail media, launching a digital advertising platform…