Nationwide Which? Award: Can Hugo survive the chop?
Nationwide might have insisted its recent decision to change agencies was to “take the brand to the next level” –…
advertising
Bellwether: A new era of AI-led, data-informed activity?
The latest Bellwether Report tells a familiar tale, only with a twist. While direct marketing budgets continued to be revised…
Škoda gears up for Halloween with ‘Šcary Challenge’
Škoda is aiming to get into the spirit of Halloween by inviting the public to get creative and celebrate the…
Tu dresses up Outernet with immersive DOOH activation
Sainsbury’s clothing brand Tu has launched a new phase of its autumn/winter 2025 campaign, part of the wider ‘Works every…
Google woos SMEs with push for Workspace platform
Google is aiming to inspire small businesses and entrepreneurs to embrace its productivity and collaboration platform, Google Workspace, by showcasing…
Fresh boost as firms shift budgets to targeted marketing
Direct marketing continued its impressive performance in Q3 2025, according to the latest IPA Bellwether Report, with brand owners increasingly…
Tesco unveils AI creative tool in retail media upgrade
Tesco Media has launched a new AI-powered digital tool designed to simplify and speed up creative production, that automatically generates…
Govt-backed retail investment scheme selects agencies
The UK Retail Investment Campaign, a Government backed industry-led, nationwide retail investment drive designed to raise awareness of the importance…
Skincare brand exposes ugly side of beauty marketing
Estée Lauder brand The Ordinary is aiming to lift the lid on how the beauty industry lures consumers in with…
WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…