Govt-backed retail investment scheme selects agencies

The UK Retail Investment Campaign, a Government backed industry-led, nationwide retail investment drive designed to raise awareness of the importance of investing for individuals’ financial wellbeing and its economic value, has recruited two agencies to handle the creative and media delivery of the initiative.

The scheme was revealed by Chancellor Rachel Reeves in July as part of the Leeds Reforms, designed to cut red tape cut and support savers to invest. It has selected M&C Saatchi and the7stars to lead the activity.

The nationwide campaign is due to launch at the start of next year and will run across multiple years, encouraging those who can, to become investors.

It will focus on raising awareness of the benefits of investment, with the aim of making it more inclusive.

Investment Association chief executive Chris Cummings, who is deputy chair of the Campaign Secretariat, said: “Today’s appointments mark an important milestone to turn the ambition of the retail investment campaign into a reality.

“Working together with the UK’s leading financial services firms, we look forward to delivering a campaign that will engage and inspire more people across the UK to consider investing.”

M&C Saatchi UK group chief executive Jo Bacon commented: “We are incredibly delighted to be partnering with the Investment Association and those firms which are supporting the UK retail investment campaign, to give people across Britain the confidence to invest in their futures.

“Our approach, in partnership with the7stars, harnesses the power of culture, insight, and behavioural change thinking to make investing hard-earned money feel relevant and accessible. Together, we want to inspire people to believe in investing for their futures.”

The7stars strategy director Ben Edwards added: “We’re thrilled to be working with the Investment Association, as the campaign secretariat, and M+C Saatchi to encourage the next wave of investors across the UK. We can’t wait to launch the campaign in 2026 and deliver financial behaviour change in the years to come.”