VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets, although the agency has not yet lined up a successor, sparking a recruitment drive.
Based in London and reporting to global chief client officer Eric Campbell, Hulbert will lead the WPP agency’s senior global client leaders across international markets, overseeing a portfolio of some of the world’s biggest brands.
With over a decade of senior leadership experience at Wunderman, Wunderman Thompson, and VML, Hulbert has a proven track record of driving business transformation and client growth through a people-first approach.
As UK CEO, she has led VML to client wins across brand, CRM, and digital experience and in the past two years, the UK agency has earned more than 200 industry awards – including nine grand prix, a gold Effie, and seven Cannes Lions – for clients including HSBC, Canon, and Duracell.
In her new role, Hulbert will oversee VML’s global client engagement models, champion client satisfaction, accelerate growth, and integrate AI solutions through WPP Open.
She will work closely with regional and global capability leaders at VML to harmonise client-centric initiatives worldwide.
Eric Campbell said: “Having worked closely with Pip over the last two years, I’ve seen firsthand her passion for building strong client relationships and driving business transformation.
“Pip’s strategic acumen and ability to inspire innovation and deliver meaningful growth for our clients is truly exceptional. Her leadership will be central to how we expand our global client portfolio.”
Hulbert added: “I’m excited about the opportunity to work alongside more colleagues and our iconic clients across different markets. We have an amazing opportunity to leverage both world-class creativity and technology to solve business and brand problems at transformative scale. This makes VML our clients’ most important partner in driving commercial results.”
VML EMEA chief executive Ewen Sturgeon will oversee UK operations until a successor is hired.
Related stories
WPP crusade doubles down on ‘holy trinity of marketing’
Cartier unleashes the Panther in global WPP Media blitz
Microsoft tech chief to be WPP’s first female global CEO
VML scoops €82.5bn Italian finance giant’s global brief
WPP Media joins battle for AI, data and tech supremacy
WPP tackles revolt with free beef ragu and garlic bread
WPP steps up data arms race with InfoSum acquisition
Wunderman brand ditched as WPP creates VML giant
Be the first to comment on "VML hunts UK chief as Hulbert nets international role"