VML drafts in WPP global client lead to succeed Hulbert
VML has appointed Joe Petyan – the WPP global client lead for HSBC and Haleon – the new chief executive…
VML
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…
Mel Edwards calls it a day after 30 years in the business
VML global president Mel Edwards is hanging up her boots after 30 years in the industry – the past 13…
VML hunts UK chief as Hulbert nets international role
VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets,…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Read throws in the towel to fuel WPP succession battle
The board of WPP has announced that chief executive Mark Read will retire from his role, as well as the…
‘Whimsical’ Duracell ads push bitter truth about safety
Duracell is ditching its rampant rabbit for a new out-of-home campaign highlighting its innovative product safety feature; the fact that…
VML scoops €82.5bn Italian finance giant’s global brief
Generali, Italy’s largest insurance and asset management provider and one of the world’s leading finance groups, has appointed VML as…
Brands urged to recognise consumers simply want less
Marketers are facing a new fundamental challenge – to add to the already vexing issues of the cost of living…
Former VMLY&R chief to lead VML creative in the UK
VML has appointed a new UK chief creative officer to spearhead and build the agency’s 250+ creative team, reporting directly…