IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…
agency news
27-year-old plots launch of international agency group
A new agency group, backed by an investment fund and spearheaded by a 27-year-old media and tech entrepreneur, is aiming…
M&C Saatchi drafts in former C4 chief as group CEO
M&C Saatchi has confirmed that former Channel 4 chief marketing officer Zaid Al-Qassab has been recruited as group chief executive,…
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
M&C Saatchi raids WPP for CEO as revamp continues
M&C Saatchi has drafted in a new chief executive from WPP to succeed Camilla Kemp, who left 12 months ago,…
Havas builds B2B wing with major agency acquisition
Havas is expanding its B2B division with the acquisition of UK-based global agency Ledger Bennett in a move designed to…
MSQ eyes fresh growth by appointing first ever CMO
International creative and technology agency group MSQ has appointed its first chief marketing officer to further evolve its proposition among clients,…
‘Britain Get Talking’ creative scoops ECD role at ITV
ITV Creative has hired former Uncommon London chief Tom Houser – who worked extensively on the broadcaster’s mental health campaign…
WPNC revives Chameleon as charity tech specialist
More than 25 years after it first launched and a decade since it joined WPNC, technology business Chameleon is shifting…
Wavemaker recruits OMD chief as Rightmove moves in
Wavemaker UK is bolstering its content and brand experience offering with the appointment of a new managing director to lead…