More than 25 years after it first launched and a decade since it joined WPNC, technology business Chameleon is shifting focus to deliver digital products and services for charities and non-profit organisations.
The business – now Chameleon by WPNC – aims to simplify services for people who rely on them while also cutting costs for its clients.
It remains part of integrated agency WPNC, which also launched digital fundraising platform goDonate – now spun off as a company in its own right.
The business is spearheaded by director Phil Dearson (pictured), who said: “Chameleon exists to save money for charities; helping them to deliver both user and supporter services. WPNC and goDonate continue to focus on fundraising.”
Chameleon aims to help organisations navigate an increasingly complex digital landscape to harness the efficiency and ingenuity of emerging technologies such as artificial intelligence and automation. The business is already rolling out digital products and services for charities including Crohn’s & Colitis UK, NSPCC Learning, SSAFA, the Armed Forces charity and Blesma Limbless Veterans.
To prove its commitment to automated technology, Chameleon’s UK team is using AI and automation tools to enhance capabilities, and focus talent on the most valuable tasks; it is supported by a flexible, on-demand workforce based in Ukraine.
Chameleon launched independently in 1998; joined WPN in 2014; and completed a full merger in 2019 to become part of WPNC.
Explaining the decision to bring the Chameleon name to the fore again, Dearson said: “This is about leading the way in adapting to change. In the past few years the industry has experienced exponential growth in digital capabilities – but also relentless upheaval from the Covid-19 pandemic and a cost-of-living crisis that has left many charities reeling.
“Just as we’re changing again, it’s our intention to change the game for good causes that want to do better. They can do that by streamlining products and services, trimming the costs of traditional operations while also helping people access what they need quicker and more efficiently.”
Chameleon’s original founder, Vicky Reeves, recently assumed the role of managing director at goDonate. She commented: “While Chameleon has undergone several transformations over the years, it has always retained a reputation and goodwill in the marketplace as a great place to go for digital products and services.
“At a time when charities and non-profits need to be more efficient, while also serving people’s needs using the latest technology, Chameleon’s no-nonsense, modern and pragmatic approach will help organisations to do just that.”
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