Online donation tool goDonate, already used by the NSPCC, Royal British Legion and Battersea among others, is launching a new iteration that will allow charities big and small to tailor the donation journeys supporters make while on their website.
The solution, dubbed goDonate Plus, underpins a streamlined, consistent donor experience and is claimed to be easy for fundraising professionals to use, so they do not need digital technology expertise to manage campaigns.
It is also claimed to offer clear advantages – not least increased revenues – for charities looking to provide seamless donor journeys.
Key features of goDonate Plus include seamless integration with a charity website to handle online donations in a fully branded, consistent experience across mobile to desktop, as well as simple-to-use CMS for fundraisers to tailor their donation and campaign journeys – from initial donation form to ‘thank you’ page and email.
It also includes built-in digital wallets like ApplePay, GooglePay and PayPal for better donor experience and efficient data capture and full campaign/appeal tracking enabling users to have a view of individual records and donations and integration with Google Analytics.
In addition, goDonate Plus integrates with back-end CRM systems such as Raiser’s Edge, Care, Dynamics and Salesforce and is Level 1 PCI-DSS and GDPR compliant.
goDonate Plus complements other solutions in the goDonate suite, originally launched by integrated digital and marketing agency WPNC.
Gaenor Hall, senior fundraising manager at Scripture Union, a goDonate Plus customer, commented: “Technology is a challenge – I use it mainly because I have to. When we needed to change our donation site my initial reaction was dread.
“However, goDonate is logical to use, allowing bespoke set-up and connection with supporters. We can add a variety of payment methods, and multiple giving pages tailored to many different campaigns. It gives us the diversity of options we require.”
The original platform has already helped Battersea see an uplift in donations of 63%, while Alzheimer’s Society’s conversion rate jumped from 22% to 65%and Prostate Cancer UK witnessed a 31% increase in donations.
goDonate managing director Vicky Reeves said: “Charities told us they wanted more control over the donation experience for appeals and campaigns. For example, the ability to create a donation funnel for a Christmas cash appeal or disaster fund, with the ability to tailor the donation prompts, messaging, imagery, fields and other features.
“Until now, only very large charities could afford these powerful tools, so we’re proud to make goDonate Plus available to a wider range of organisations – ultimately giving campaigns better content, consistency and conversion.
“This really is unique in the UK market. We know that conversion rate is higher for fundraising appeals when the messaging is consistent from the initial ask right through to the paying of the donation. Giving fundraisers the tools to create custom donation journeys for campaigns is a game-changer for many charities.”
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