Voluntary Services Overseas (VSO) has appointed integrated agency WPNC to partner the charity in overhauling its direct fundraising strategy and creative approach following a tender process that included a virtual pitch.
VSO called the review in 2020 to find a partner to help the organisation meet its goal of developing a programme to acquire regular donors. Key components of WPNC’s strategy will include product, proposition, creative work, supporter journey, and digital transformation.
Following the success of WPNC’s first piece of work after being appointed – a tactical Christmas appeal via Facebook and Instagram – the agency is now collaborating with the charity to develop a strategic plan to drive digital acquisition.
Like many charities, VSO has faced a stern challenge from the far-reaching effects of the pandemic. WPNC has set to work with key strategic sessions bringing together teams from across the organisation to help drive the new proposition.
Work will involve generating insights to inform the fundraising strategy for the next three years; new product development; core proposition; and creative strategy.
VSO head of supporter engagement Natalie Jones said: “We are delighted to be working with WPNC and we look forward to a successful partnership. We were really impressed with the efforts put into the tender process throughout, the team, insights, processes, approach and the collaborative way of working. Together I think we will deliver good work and an exciting new offer with a new product.”
WPNC client services director Hannah Williams added: “VSO is a charity with a strong and positive reputation. We are proud and delighted to be selected to help the organisation with the next chapter in its fundraising growth, and to support the amazing work the charity does.”
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