Merkle opens up CXM on Demand with LNER on board
Dentsu-0wned data and tech-driven agency Merkle has launched a cloud-based customer experience marketing scheme, dubbed CXM On Demand, with London…
agency news
Brooklyn Brothers opens Night School for diverse talent
London agency The Brooklyn Brothers has kicked off the third year of its Night School initiative, designed to attract young…
MediaCom opens wing for clients to make most of data
MediaCom UK is launching an integrated data practice, a dedicated team of cross-agency specialists designed to deliver clients a comprehensive data-led…
Havas Media eyes growth with dedicated B2B division
Havas Media Group is targeting the multi-billion pound B2B market by launching a dedicated global unit, Havas Business, which it…
‘Wasteful’ marketers urged to clean up messy briefs
The IPA is calling on UK marketers to embrace a new guide to writing agency briefs on the back of…
Merkle reveals senior team for UK experience practice
Dentsu-owned agency Merkle has revealed the leadership team for its new UK Experience & Commerce (E&C) practice, spearheaded by the…
Wake-up call as burnt out creatives threaten exodus
The Great Resignation may have been sparked by disgruntled workers in China recoiling at their 72-hour working week but it…
VCCP snaps up Table19 to boost customer engagement
VCCP has struck a deal to bring independent customer engagement agency Table19 into its network, in a move which the…
Clients warned to expect ‘inevitable’ rise in agency fees
Industry body the IPA has warned brand owners that rocketing inflation – currently at a 40-year high – will have a…
Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…