WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
agency news
The Female Lead opens data-driven marketing agency
The Female Lead, the organisation set up by Edwina Dunn in 2015 to increase the visibility of women’s success stories…
M&C Saatchi hires Dentsu’s ‘joie de vivre’ Lisa Carrana
M&C Saatchi Group UK has poached Dentsu Creative’s UK head of design to the newly created position of executive head…
Publicis opens LePub in the UK as expansion continues
Publicis Groupe has launched its LePub agency into the UK market, with founding clients Heineken and Tinder, just months after…
VML hunts UK chief as Hulbert nets international role
VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets,…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…
Agency strategists feeling expendable despite demand
Strategy is at a crossroads, with the vast majority of strategists worldwide insisting the discipline is all too often treated…
Elvis chief Whitehouse exits in Next 15 agency shake-up
Next 15 has embarked on a radical rationalisation of its agency brands, slashing its portfolio from 22 to 12 by…
Forrester: Agencies must slash staff and diversify or die
Wannabe Don Drapers had better think again; marketing and advertising agencies are facing the biggest shake-up in their history, with…
‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…