Forget CMO or CDO, Aldi hunts chief egg tasting officers
Chief marketing officers might be on the way out, and chief data officers may be hard to recruit but Aldi…
Aldi
Aldi hands social media activity to McCann UK division
McCann Worldgroup has strengthened its grip on the Aldi marketing business with the appointment of social media division Live UK…
Aldi exacts revenge on Tesco in cheap as chips ad war
The battle royale between supermarket chains over which is the cheapest has taken yet another twist after a complaint by Aldi…
Aldi caught cooking the books to woo Tesco shoppers
Aldi has been caught red-handed fiddling the figures in a price comparison ad campaign which claimed that a stack of its…