Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
artificial intelligence
Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
M&S rolls out AI intelligence to Clothing & Home unit
Marks & Spencer is ramping up its digital transformation strategy by boosting its adoption of AI-driven intelligence through the expansion…
UK ‘way ahead of G7 rivals’ on AI but major issues loom
The UK is leading other G7 nations in terms of its readiness to adopt, deploy, and integrate artificial intelligence, with…
Brands urged to take action on ‘crippling’ cyber threat
Brand owners and public sector organisations must view cyber security not just as a “necessary evil or compliance function”, but…
US tech giants face first UK class action over AI data
Microsoft and Google are facing the prospect of the first UK class action over the alleged unlawful collection and use…
Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Marketers to up GenAI spend despite limited success
The hype around the advertising and marketing industry’s use of generative AI might not yet match the reality – with…
‘Things can only get better’: Marketers upbeat on 2025
Marketing chiefs are heading towards the new year with a renewed sense of optimism, with two-thirds (65%) believing the business…