Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
artificial intelligence
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
Dunelm refurbs online search with Google GenAI tool
UK homewares retailer Dunelm is hailing the implementation of a new generative AI tool in improving customers’ digital experience and…
Govt hails £6.3bn deals with US data centre businesses
The Government has today welcomed the “vote of confidence” in Britain made by US firms CyrusOne, ServiceNow, Cloud HQ and…
Rankin blames rise of AI as agency files for bankruptcy
The advertising business run by multi-award winning British photographer Rankin has been forced to file for bankruptcy amid claims that the…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
Upbeat UK bosses dismiss marketers’ fears over GenAI
UK chief executives see implementing generative AI as an opportunity to change the nature of work and create a highly…
‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
LinkedIn caves in over AI data but tech fightback begins
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…