Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
artificial intelligence
Rolls-Royce launches data unit to power up innovation
Rolls-Royce is putting data and analytics at the heart of its business through the launch of a new unit which…
Callcredit taps into AI to fight fraudsters and defaulters
Callcredit has turned to artificial intelligence to tackle fraudulent loan applications as well as potential loan defaulters by using machine…
Tech revolution could bring in extra £455bn to UK firms
British businesses could combat fears over a post-Brexit meltdown by cracking the fourth industrial revolution, which has the potential to…
Give us humans and not robots, UK shoppers demand
Location-based marketing may have been hailed as a new treasure trove of possibilities to target consumers – through spying mannequins,…
Get set for DM 4.0: the age of data directed marketing
Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting…
Boffins lift the lid on which online ads increase sales
As the furore over Google’s ad misplacement rages on, a new consumer study claims to have finally lifted the lid…
Santander first brand to use Posterscope AI-driven OOH
Santander is the first brand to embrace a new Posterscope programmatic ad service which, it is claimed, enables clients to…
Partners chief joins call for the return of human touch
Partners Andrews Aldridge chief executive Martin Nieri has added his voice to calls for brands to go back to basics…
EasyJet embraces AI as data strategy takes flight
EasyJet is hailing its use of artificial intelligence across the business, from managing its flights schedule to boosting its new…