AI agency start-up boosts senior team with Dentsu man
AI marketing start-up Third Foundation – launched in October by three former directors of Leeds-based agency Home – has appointed…
artificial intelligence
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
Brussels to relax data laws to help build EU tech giants
The European Commission is aiming to break US tech giants’ stranglehold on the data economy by changing the law to…
Whole Lotta Love? AI song is Valentine’s Day massacre
With artificial intelligence “use cases” spanning everything from healthcare, policing and finance to marketing, education and robotics, many people may…
It’s finger lickin’ good Colonel: Alexa offers ‘brand voice’
Amazon is offering brand owners the chance to customise their own “text-to-speech” voice for its virtual AI assistant Alexa, with…
Tech firms must face AI curbs, says Govt advisory body
The Government must bring in new legislation to tighten up the use of algorithms that drive content on social media…
2020 and beyond: Let tech work to free up creativity
With the new decade well and truly underway, this landmark is the perfect time to think what the next few…
Brands urged to get agencies to inject AI from outset
Creatives might want to look away now; marketers are being urged to challenge their agencies to inject data and artificial…
2020 and beyond: Charting the rise of ‘brainwave’ tech
As we enter the new decade it is only natural to start thinking about what the future might bring. I…