Ethics issues block roll-out of AI despite ROI bonanza
Anyone thinking that artificial intelligence has swept through the marketing industry like a tsunami, leaving everything else in its wake, could…
automated marketing
‘Slow’ humans cause firms to suffer ‘data decision gap’
Companies’ attempts to bring together the internal and external data needed to make accurate and trusted decisions are being hampered…
Brands urged to get in shape for home-movers bonanza
Brands that benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden, finance and automotive…
Marketers admit to being clueless about margins
The days when marketers only did the airy fairy part – like trips abroad to the photoshoot and being schmoozed by…
Teradata ditches marketing to focus on analytics
Teradata is pulling out of the marketing software market to concentrate on data and analytics in a move aimed at…
Teradata challenges rivals with unified data scheme
Teradata is aiming to steal a march on its increasingly aggressive rivals such as Adobe and Salesforce by consolidating its…