Tom Daley makes a splash for British Gas repairs push
British Gas is aiming to promote its fast and reliable heating and hot water repairs, available to all UK households,…
British Gas
Wunderman grabs Centrica CRM brief in WPP triumph
Wunderman Thompson has emerged as the big winner from the Centrica global integrated account review after the agency helped WPP…
Ogilvy bows out of British Gas account with carers blitz
Ogilvy UK has launched what is likely to be its swan song marketing campaign for Centrica-owned British Gas, which flags…
Centrica set to pull the plug on Ogilvy after 12 years
Ogilvy is set to lose its hold on the British Gas CRM business – which it has held since 2007 –…
700,000 customers sign up for British Gas Rewards
Centrica is hailing the success of the £100m British Gas Rewards scheme, launched in April last year, claiming that just…
£100m loyalty scheme fails to stem British Gas exodus
British Gas’ £100m investment in its new loyalty scheme appears to be too little, too late after shares in brand…
British Gas pledges to pour £100m into loyalty scheme
British Gas is planning to invest over £100m in a new customer loyalty scheme, which, it claims, will offer not…
British Gas hit as 224,000 customers quit for rivals
British Gas’ customer churn department has plenty of work to do after its owner Centrica admitted that 224,000 residential customers…