Bullish marketers roll with punches despite NI blow
Government plans to get businesses to shoulder some of the cost of repairing “broken Britain” might have sparked a mass…
budgets
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
Google, Meta, and Amazon grab 60% of $680bn spend
Anyone still in any doubt as to the dominance of the US tech giants in the global digital ad market…
Adspend bounce-back defies ‘Mystic Martin’s misery’
Sir Martin Sorrell’s position as the Mystic Meg of advertising might be under threat after his claims that the sector…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
AA/WARC report reaction: Yet another cautionary tale
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…