First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
Anyone still in any doubt as to the dominance of the US tech giants in the global digital ad market…
Sir Martin Sorrell’s position as the Mystic Meg of advertising might be under threat after his claims that the sector…
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…
Key online formats are continuing to shore up the UK advertising market, which outperformed the economy in Q2 – albeit…
Retail media is set to help shore up the UK advertising market, which is facing the squeeze from the cost…