Wunderman grabs Centrica CRM brief in WPP triumph
Wunderman Thompson has emerged as the big winner from the Centrica global integrated account review after the agency helped WPP…
Centrica
Ogilvy bows out of British Gas account with carers blitz
Ogilvy UK has launched what is likely to be its swan song marketing campaign for Centrica-owned British Gas, which flags…
Centrica set to pull the plug on Ogilvy after 12 years
Ogilvy is set to lose its hold on the British Gas CRM business – which it has held since 2007 –…
700,000 customers sign up for British Gas Rewards
Centrica is hailing the success of the £100m British Gas Rewards scheme, launched in April last year, claiming that just…