RNLI opt-in goes down a storm as response trebles
Anyone still harbouring doubts about the wisdom of embracing an opt-in marketing regime need look no further than the RNLI’s…
charities
Action for Children takes £100k hit from bust agency
Charity agency Neet Feet, which went into voluntary liquidation in the summer following claims over its aggressive fundraising techniques, has…
Charities offered help with DRTV fundraising ads
With charities facing a triple-whammy of intense media scrutiny, marketing consent regulation and collapsing response rates, some are predicting that…
Charities given five months to sort out marketing
Charities have been given five months to get their operations in shape before new laws governing how they approach potential…
Charities have razed media channels ‘like rainforest’
MC&C founder and chief executive Mike Colling has likened the way charities have been using media channels to the “burning…
Charity watchdog has teeth for fight, Grade insists
Fundraising Regulator chairman Lord Michael Grade has attempted to allay fears over his suitability for the job with a tough-talking TV interview…
Charities ‘haven’t a hope of meeting FPS deadline’
The Fundraising Preference Service will be unworkable for the majority of charities, because they will not be able to gain…
Media backlash is not over yet, charity chief warns
The legal director of the Fundraising Regulator has told the sector it is not out of the woods yet with…
Brands urged to go softy, softly with the vulnerable
The DMA is urging brand owners and their agencies to develop strategies which will enable them to recognise and deal…
Charities and Royal Mail warned over clothing bags
Clothing collection bags may not be the most glamorous end of the charity market but despite the fact that they…