CMOs ‘lacking control over the true drivers of growth’
Chief marketing officers are being held accountable for business growth despite lacking control over the decisions and organisational structures needed…
CMO
Three priorities for CMOs in the new AI-driven world
There is little doubt 2026 marks a defining moment for CMOs. AI is no longer a peripheral tool – it is…
Marketers are finally starting to think like consumers
Despite being consumers away from work, marketers are often accused of being out of touch with the realities of modern…
Spread the word on the value and impact of marketing
CMOs face a paradox: while they are often skilled storytellers with external audiences, many struggle to effectively communicate the value…
AI pervades global marketing but the UK has other ideas
As the year ahead approaches quicker than a Donald Trump U-turn, a new global study confirms that, like it or…
Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
Boss up: CEOs fear age-old issue in new-style boardroom
AI, transformation demands and sustainability targets are driving the growth of a host of new roles in the boardroom, but…
Sainsbury’s CMO and data chief Given to boss tech, too
Sainsbury’s has initiated yet another reshuffle of its executive team, with data and marketing chief Mark Given handed board accountability…
Marketers fume as martech fuels catalogue of cock-ups
Sloppy marketing technology is hitting brands where it hurts, with a quarter of senior marketers admitting that they have lost…