Growth is not enough; CMOs must be market shapers
The challenges faced by CMOs are numerous: declining budgets, an ever-expanding scope of responsibility and difficulty proving the value of…
CMO
Yahoo hires Paramount CMO for global marketing role
Yahoo has drafted in the executive who played a key role in launching streaming service Paramount+ to lead the company’s…
‘Only hard data and insight will prove marketing’s worth’
Marketing chiefs are being urged to arm themselves with hard data and insight in the seemingly eternal battle to prove…
Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…
Three strategies to enable CMOs to thrive in 2025
CMOs are facing unprecedented challenges in 2025. Multiple, compounding disruptions make it increasingly difficult for marketing teams to plan and…
Marketers take twice as long as lawyers to get top job
Marketing graduates looking for a fast track to the top might want to look away now, with new research revealing…
AI adoption soars as top marketers drive transformation
Over nine out of ten marketers are now using AI tools – up from 73% last year – but unlike…
Former Sky Protect chief lands CMO role at ManyPets
Specialist pet insurance brand ManyPets is aiming to drive customer growth with the appoinment of a new chief marketing officer….
Big issues to tackle in 2025: Can you remain relevant?
In the fourth and final article in our series, Decision Marketing looks back over the past 12 months – and…
CMOs will need three ‘super-powers’ to remain relevant
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…