Age-old issues hit new surge of digital transformation
Brand owners’ stampede to complete their digital transformation programmes may have accelerated during the Covid pandemic but it is being…
CMO
CMOs feel under pressure and ill-equipped for recovery
With most British firms now on the road to recovery from the coronavirus – until the next variant strikes –…
OMG! WFH CMOs express FOMO from hybrid working
Chief marketing officers might be in demand as firms hunt executives to help navigate the pandemic but the vast majority…
Too many chiefs? Nah, C-suite roles take off in Covid
Some might bemoan the fact that there are always too many chiefs and not enough workers but chief marketing officers, chief…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
Only loved up CMOs and CIOs make martech flourish
Marketing and tech chiefs are still failing to show the love, and, despite an “urgent need” for them to jump…
Marketers admit to being clueless about margins
The days when marketers only did the airy fairy part – like trips abroad to the photoshoot and being schmoozed by…