Gartner: Three key themes to drive marketing this year
In 2024, CMOs continue to deal with disruptive forces from both inside and outside the enterprise. The most successful CMOs…
CMO
Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…
CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
CMOs with strong ties to the CEO ‘far more successful’
The industry must ditch its obsession with the tenure of its top marketing professionals and wake up to the bigger picture…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Just 9% of CMOs reckon martech stack is working well
Retail marketing chiefs may have weathered the turbulence of the pandemic and the headwinds of economic volatility, but their legacy…
Tech, talent and data insight key to riding out recession
Business chiefs are being urged to temper their overly optimistic predictions for budget increases with discipline and precision, prioritising investments…
Under cosh CMOs still fail to sift data wheat from chaff
Marketing chiefs are so bamboozled by the volume of customer data they are collecting – with nearly all using ten…
Mind the gap: Marketers split on the power of data
Marketing chiefs are split down the middle when it comes to whether data hinders or helps them, with 42% of…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…