Too many chiefs? Nah, C-suite roles take off in Covid
Some might bemoan the fact that there are always too many chiefs and not enough workers but chief marketing officers, chief…
CMO
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
Only loved up CMOs and CIOs make martech flourish
Marketing and tech chiefs are still failing to show the love, and, despite an “urgent need” for them to jump…
Marketers admit to being clueless about margins
The days when marketers only did the airy fairy part – like trips abroad to the photoshoot and being schmoozed by…