Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
cookies
Reach eyes data boost with John Lewis chief on board
Reach, the company behind the Mirror, the Express, the Star, and a raft of regional press, has signalled its intention…
Opaque tech group demands more Google transparency
Movement for an Open Web, a coalition of leading tech, advertising, and publishing companies which refuses to name its members,…
Denham parting shot calls on G7 chiefs to fix cookies
The UK data watchdog is aiming to take the global lead in overhauling cookie consent pop-ups, as part of a…
Top brands face official probe for illegal consent cookies
More than 400 companies – including major brands – are facing GDPR investigations across Europe for using unlawful cookie banners to…
Marketers ‘can’t wait for third-party cookies to die’
Google may have given third-party cookies yet another stay of execution but for the vast majority of marketers their demise…
CMA action forces Google to delay demise of cookies
Google has revealed yet another stay of execution for third-party cookies, which will see the tech live on until late…
Opportunity knocks with demise of third-party cookies
Did you know that the number of car accidents following lockdown #1 shot up? The reason for this is quite…
InfoSum adds Kantar’s TGI insights onto its platform
Kantar has become the latest major data company to sign a partnership with InfoSum in a deal designed to help…
Google forced to get UK consent for new adtech system
Google has been forced to give UK authorities the final say on any new system to replace third-party cookies, with…