CMOs: Cookie demise leaves data strategy half-baked
Marketing chiefs have at last woken up to the inevitable demise of the third-party cookie but, despite having had years…
cookies
Most top UK websites still breaching cookie regulations
The majority of the UK’s biggest websites are still dropping tracking cookies on users without consent, despite the Information Commissioner’s…
ICO hails action to stamp out illegal advertising cookies
The Information Commissioner’s Office has provided an update on its action to tackle cookie compliance, which the regulator insists has…
Condé Nast fingers IAB consent tool after cookies fine
Publishing giant Condé Nast has blamed the IAB’s Transparency & Consent Framework – developed by the industry body to help…
Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
Now Google scraps easy opt out for third-party cookies
Google has doubled down on third-party cookies by abandoning plans to launch an easy opt out from tracking, in a…
Only 8% of marketers face no first-party data issues
Inaccurate, outdated and siloed data are major obstacles to delivering tailored customer experiences, with nearly a third of businesses still…
Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…