IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
The new era of data protection, which has seen Apple enforce advertising identifier (IDFA) changes and Google get ready to…
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
Online businesses which use Google Analytics have been given a lifeline by the French data protection watchdog, despite a ruling that…
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Online businesses are being warned to tighten up their privacy notices for Google Analytics – which transfers consumers’ personal data…
The Information Commissioner’s Office is kicking off new Commissioner John Edwards’ regime by launching a consultation on how it enforces…