IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
cookies
CDP market to grow 250% to $6bn as take-up soars
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
App-ocalypse Now: Marketers losing sleep and money
The new era of data protection, which has seen Apple enforce advertising identifier (IDFA) changes and Google get ready to…
‘In limbo’ industry demands full details of data reforms
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
French lifeline for online firms using Google Analytics
Online businesses which use Google Analytics have been given a lifeline by the French data protection watchdog, despite a ruling that…
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Google Analytics’ rulings put online brands on red alert
Online businesses are being warned to tighten up their privacy notices for Google Analytics – which transfers consumers’ personal data…
ICO courts industry as John Edwards takes the reins
The Information Commissioner’s Office is kicking off new Commissioner John Edwards’ regime by launching a consultation on how it enforces…