LiveRamp to boost eBay Classifieds in post-cookie era
eBay Classifieds Group UK, which encompasses Gumtree and Motors.co.uk, has signed a major deal with LiveRamp to implement its Authenticated…
cookies
Wunderman unveils adtech solution to replace cookies
Wunderman Thompson has joined the stampede to devise new adtech solutions to replace brands’ reliance on third-party cookies, by launching…
What the FLoC? Google’s new adtech ‘breaches GDPR’
Google has admitted that its new adtech system that replaces third-party cookies will not be tested in Europe due to…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Brands build first-party data at last as cookies crumble
Brand owners are joining the stampede to gather first-party data, with nearly nine out of ten (88%) marketers identifying the…
Ça alors! French shun GDPR to clout Google and Amazon
As the UK Government talks a good game over plans to bring technology giants to heel, the French have once…
Apple cut to the core by new unlawful tracking claims
Apple’s claim that it puts customer privacy at the heart of its business has been blasted by Facebook nemesis Max…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…
eBay ditches cookies for new programmatic ad platform
eBay Advertising has launched a new programmatic targeting tool, developed in response to increasing demand from client marketers for solutions…