‘Blinkered’ marketers failing on campaign measurement
The demise of cookies might have been a long time coming, but marketers are risking far more than targeting by…
cookies
Acxiom unveils another tool for post-cookie marketing
Acxiom is bolstering its efforts to step into the breach created by the demise of third party cookies, with a…
LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
Amazon jumps in bed with Reach for post-cookie deal
Google’s deprecation of cookies might be far from a done deal but Amazon is not taking any chances by signing…
‘Dozens’ of CMA concerns block Google cookie demise
Google faces a major challenge to keep to its deadline of phasing out third-party cookies in its Chrome browser this…
MailOnline waves white flag in ICO war on ad cookies
The Information Commissioner’s Office has claimed a major scalp in its war on illegal advertising cookies by forcing MailOnline –…
Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
Two-thirds of CMOs still clueless on post-cookie world
Google’s decision to pull the plug on third-party cookies may have been nearly four years in the making, but nearly…
What’s in store for 2024…for data-driven marketing?
For many of us, 2023 has been awful, with multiple wars and the associated atrocities, constant price rises, marketing spend…
Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…