ICO: ‘Firms have 30 days to sort ad cookies – or else’
Just 24 hours after being slated for failing to enforce the laws governing online tracking for advertising, the Information Commissioner’s…
cookies
MailOnline cookie complaint inaction fuels new ICO row
The Information Commissioner’s Office has found itself at the centre of a new storm over its inaction on online tracking,…
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
Brands with CDPs ‘will thrive after cookie apocalypse’
Further proof – if it were needed – of the power of customer data platforms to tackle marketing’s biggest headaches has…
Online firms face pincer attack on dodgy data tactics
Two of the UK’s leading regulators have issued a final warning to online businesses to “stop and desist” from using…
ICO issues cookie warning despite looming law overhaul
UK businesses have been warned they could face fines if they persist in flouting the law on how they operate…
Analytics spend to soar but major issues still loom large
Spending on data and analytics infrastructure is expected to grow at a CAGR of 10% from $22bn in 2022 to…
Online ‘signal loss’ triggers rise in contextual targeting
UK advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent by ploughing more…
Acxiom ratchets up attack on ‘clean room’ data market
IPG-owned data giant Acxiom is bolstering its services to target the so-called “clean room” data market, as the battle rages to…
Cookie monster: UK marketers still napping on the job
They have had three years to get their act together yet three-quarters (73%) of UK marketers say they are still…