Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
cookies
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
French lifeline for online firms using Google Analytics
Online businesses which use Google Analytics have been given a lifeline by the French data protection watchdog, despite a ruling that…
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…
Google Analytics’ rulings put online brands on red alert
Online businesses are being warned to tighten up their privacy notices for Google Analytics – which transfers consumers’ personal data…
ICO courts industry as John Edwards takes the reins
The Information Commissioner’s Office is kicking off new Commissioner John Edwards’ regime by launching a consultation on how it enforces…
Big issues still to tackle in 2022: Online or off limits?
In the latest of our series re-examining the industry’s “big issues to tackle in 2017” we look at the online…
Don’t stop us now: Time for brands to act on cookies
Advertisers were having such a good time until the end of the third-party cookies was announced and measurement solutions such…
Unfazed marketers already starting to discard cookies
It seems marketers might not be quite so ill-prepared for the demise of third-party cookies after all, with many professionals…
Most firms clueless or unprepared for demise of cookies
British businesses’ failure to understand UK data protection laws is set to come back to bite them on the derriere, with…