Fired-up marketers bullish they can ride out headwinds
Marketers’ confidence in their ability to boost their companies’ performance appears to be as unshakeable as ever, despite economic threats,…
cookies
Brands crave third-party data to supplement their own
Brand owners might be ramping up their quest to build first-party data-sets but the market for third-party data continues to…
Cookie concerns outweighed by mishmash of data laws
The demise of third-party cookies might be vexing the minds of marketers worldwide – despite Google’s assertion that they will…
Brands in dock as war on deceptive cookies escalates
The UK Government might be planning to relax the rules on online cookies but privacy champion Max Schrems is in…
‘Marketers relieved’ by third delay for cookie demise
Google might claim its latest decision to delay the execution of third party cookies until 2024 has come “in response to…
IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
CDP market to grow 250% to $6bn as take-up soars
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
App-ocalypse Now: Marketers losing sleep and money
The new era of data protection, which has seen Apple enforce advertising identifier (IDFA) changes and Google get ready to…
‘In limbo’ industry demands full details of data reforms
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…