Boffins lift the lid on which online ads increase sales
As the furore over Google’s ad misplacement rages on, a new consumer study claims to have finally lifted the lid…
creative
Fiddes ditches Epsilon for top role at Havas Middle East
Epsilon European creative director Mark Fiddes has quit the data-driven marketing giant after just over a year to return to…
Rapp creative chief Nick Platt quits to launch start-up
Rapp Worldwide executive creative director Nick Platt has joined forces with the vice-president and creative director of the agency’s San…
Bray Leino Yucca appoints new creative chief Ballantine
Bray Leino Yucca, the Bristol-based digital and direct marketing agency, is beefing up its creative department with the appointment of…
![OLIVER [L-R]_Andrew Ferguson and Brian Cooper](https://www.decisionmarketing.co.uk/wp-content/uploads/2017/02/OLIVER-L-R_Andrew-Ferguson-and-Brian-Cooper-260x146.jpg)
Oliver Group drafts in R/GA chief Ferguson as ECD
Oliver Group, the in-house agency specialist, is boosting its senior creative team with the appointment of R/GA group creative director…
Purple Agency beats two to steer creative for Protyre
The Purple Agency has beat of two agencies to land the creative account for Protyre – one of the mains…
Microsoft makes play for creatives with iMac rival
Microsoft is aiming to break Apple’s strangehold on the creative industries with the launch of two computers – an updated…
Forget creative, contact data has the biggest impact
Creative directors might want to look away now; businesses reckon that up-to-date contact data has the single greatest impact on…
New mentoring scheme to woo students to industry
The DMA and IDM have joined forces with the Graeme Robertson Trust to woo potential agency creatives with a new…
MRM Meteorite lures Lida’s Nicky Bullard for top job
MRM Meteorite has lured Lida’s creative boss Nicky Bullard to be its new chairman and chief creative officer as the…