Creatives set up online hub to critique UN campaign ads

UNAgency and in-house creative directors from across the world have signed up to a new platform designed help those responding to the United Nations’ open brief for Covid-19 public health messages to give them feedback on whether their ideas will chime with global audiences.

The #GlobalCreativeReview platform is the brainchild of a Belgian and Dutch collective called “The Team”, many of whom work at Supermachine NV. They are Pieter Claeys, Roxane Schneider, Dennis Claus, Francis De Clercq, Ward De Boeck, Robin Leblon, Niel Van Herck, Kris Hoet and Elke De Vilder.

#GlobalCreativeReview has signed up more than 200 creative leaders from around the world, including representatives from Havas Australia, TBWA New Zealand, Dentsu Webchutney India, New Momentun, New Ideas, Serbia, Brand Station France, Disney, Facebook, Ogilvy Worldwide, Cheil Romania, Havas Chicago, McCann Worldgroup Philippines, FCB Global, Geometry Global, Wunderman Thompson, 72andSunny, and BBDO.

The platform features creatives from more than 40 countries, but wants to sign up more – particularly from Asia and Africa – to give itself greater global representation.

The Team states: “For the first time ever, the UN launched an open brief to creatives all around the world. It’s not a pitch. It’s not a creative competition. It’s a global collaboration to make a difference for the better.

“We are not doing this for the fame or the amazing case movie. We are doing this to help push the UN ideas and to gather feedback around the globe.”

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