Walthamstow brewery cracks open new ‘Pub in a Box’

pub in a boxThose longing for a decent pint and some top tunes in the current pub and venue shutdown need look no further than East London brewery Signature Brew, which is aiming to keep the beer and music flowing into customers’ homes with the launch of a new delivery scheme, dubbed The Pub in a Box.

The brewery, set up in 2011 by Tom Bott and Sam McGregor, specialises on “band collaboration beers” and has already brewed with Idles, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari and many more. In addition, it also runs three London venues – Blackhorse Beer Mile brewery bar, The Collab in Walthamstow and Taproom in Haggerston.

The Pub in a Box includes a selection of award-winning beers, with glassware, beer mats, snacks, a music quiz and exclusive playlists curated by music journalists to accompany the beers themselves.

Although the scheme is being run nationwide, some of the boxes are even being hand delivered by musicians who have had their tours cancelled due to the Covid-19 outbreak; they will be paid London Living Wage. The brewery is also offering a click and collect service.

Signature Brew is selling tickets for what it brands “a proper piss up in a brewery”, as something for all customers to look forward to once the current crisis ends. The scheme will also help to ensure its staff get paid in the interim. Tickets are available from the Signature Brew website.

McGregor said: “Our bars have seen lots of support from locals over the past few weeks, we want beer lovers to continue to support their local venues and shops as best they can during an unusual time, in line with government guidance; we’re chatting to our pub and venue stockists to support them in whatever ways we can.

“We think it’s best to remain calm, carry on with life, support your local and to support artists however we can, without being alarmist but with a good eye on what the powers that be, advise us to do. We’re planning one hell of a piss-up when all of this blows over.”

Related stories
Online retailers beef up activity as e-commerce thrives
Call to support freelancers, ‘the lifeblood of the sector’
Cadbury axes Easter egg hunt campaign over hugging
Finance giants pull the plug on travel cover for newbies
ICO pledges ‘light touch’ over coronavirus privacy fears
Call centre sector braced for Covid-19 double whammy
KFC finally admits ditching ‘Finger Lickin’ Good’ activity
Mail blames the ICO for blocking coronavirus warnings

Print Friendly