Stars align as Freemans picks agency for online drive
Online shopping group Freemans, the company which began life in 1905 in a terraced house based in Clapham, south London,…
data-driven marketing
ICO warns political parties over abuse of personal data
The UK’s political parties have had a warning shot across their bows over their use of personal data during the…
How server-side tracking can tick all the boxes for CX
At a time when everyone is obsessed with the customer experience, and with measurement in an increasingly tricky landscape, I…
How to measure creative impact in a data-driven world
Captivating narratives and visuals aside, marketing is heavily reliant on data-driven approaches to thrive. However, one area many marketers struggle…
Firms on red alert over Ticketmaster mass data breach
Businesses are being warned to brace themselves for a sustained barrage of hack attacks following claims that a ransomware collective…
Supermarket sweep: Shoppers buy into Labour offers
The pundits might still be cautious over a Labour Party victory in the July 4 General Election but if supermarket…
Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
Election fuels warning to brands to keep out of politics
The Labour Party might have convinced more than 120 business leaders – including Iceland boss Richard Walker – to support…