Lida steps in to offer Brexit comms advice for marketers
As Parliament rages, businesses fret and Brexit advice appears thin on the ground, M&C Saatchi-owned Lida is taking matters into…
data-driven marketing
SMEs must be more agile in their marketing strategies
With over 5 million SMEs in the UK – accounting for 99.3% of all UK businesses – it is fair…
Marketers confess that they are the laziest profession
Marketers might claim to be so busy that they barely have time to breathe, let alone go out to lunch,…
Data-driven TV boost as C4 signs deal with Sky AdSmart
The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…
M&S hires ex-Clubcard chief for Sparks card revival
Marks & Spencer is aiming to inject new life into its Sparks loyalty scheme by recruiting former Tesco Clubcard director…
Brilliant Noise scoops Asashi Europe marketing overhaul
Asahi Breweries Europe Group, home to brands including Asahi Super Dry, Pilsner Urquell and Lech, is plotting a major overhaul…
Age-old marketing solutions no longer cut it for CMOs
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
Unlimited raids Publicis to boost group data operations
Unlimited Group, the company behind TMW, Prophecy, Walnut and Nelson Bostock, is aiming to beef up its data credentials by…
Why the future is bright for those with marketing skills
Back in May we saw the Direct Marketing Association (DMA) skillfully rebrand as the Data & Marketing Association to better…
Omni what? Marketers talk cobblers, say tech bosses
Marketers are so obsessed with their own jargon that they are driving their IT counterparts bonkers, creating an even greater…