Unilever bigs up effectiveness of data-driven strategy
Consumer goods giant Unilever, which has over 400 brands and operates across more than 190 markets globally, has hailed its…
data-driven marketing
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
Creativity peaks at 11am, then it’s downhill all the way
Back in the day, 11am used to be tea-break time, but now it is the hour when UK employees feel…
Marketers fumbling about in the dark over data deluge
With data flying in to businesses from all angles – and myriad channels – four out of five senior marketers…
Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…
Artefact UK scoops brief for superfood brand Chaga Life
New independent superfood brand Chaga Life – the health drink of choice for actress Jaime Winstone and entrepreneur Meg Matthews…
Online growth to slow to 20 year low, can mail benefit?
Another day, another prediction that digital will continue to gobble up marketing budgets, only the latest study – which forecasts…
Medialab hires Suzy Jordan as first director of strategy
Medialab Group has created the role of director of strategy and handed the post to former Carat and Mindshare client…
The big squeeze: digital ad duopoly to be probed at last
The Competition & Markets Authority has finally launched its investigation into the way Google and Facebook dominate the £13bn UK…