Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…
data-driven marketing
Artefact UK scoops brief for superfood brand Chaga Life
New independent superfood brand Chaga Life – the health drink of choice for actress Jaime Winstone and entrepreneur Meg Matthews…
Online growth to slow to 20 year low, can mail benefit?
Another day, another prediction that digital will continue to gobble up marketing budgets, only the latest study – which forecasts…
Medialab hires Suzy Jordan as first director of strategy
Medialab Group has created the role of director of strategy and handed the post to former Carat and Mindshare client…
The big squeeze: digital ad duopoly to be probed at last
The Competition & Markets Authority has finally launched its investigation into the way Google and Facebook dominate the £13bn UK…
Medialab walks off with Guide Dogs media business
Medialab Group has scooped the entire media account for UK charity Guide Dogs, with a brief to work across all…
Publicis bangs data drum as Epsilon deal is finalised
Publicis Groupe has shaved $450m (£360m) off the price of data-driven marketing giant Epsilon, closing the deal for a final…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
Brands told: Forget Bridget Jones, most love single life
Gone are the days when single people – and in particular women – were desperate to be in a relationship;…
LiveRamp pays $150m for TV data firm with 25 staff
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…